Mining web design
Mining and resources buyers do not browse. They are shortlisting suppliers, checking a capability statement, or verifying that you have done this kind of work before. A mining website has one job: survive that check.
Mining and resources buyers judge suppliers on credibility and capability. We build B2B sites that present your capability statement, certifications and project history properly, and get you found for the specialist terms your buyers actually search.
What holds most mining and resources websites back
- The capability statement is a PDF download. Procurement has to ask for it, your site cannot be searched for what is inside it, and Google cannot read a word of it.
- There are no project pages. A buyer wants to confirm you have worked a comparable site, commodity or scope. If they cannot verify it in thirty seconds, you are off the list.
- Prequalification and compliance information is missing. Safety record, insurances, certifications and inductions are what gets you past a procurement gate, and most sites bury them or omit them entirely.
- For listed companies, announcements sit on a third-party portal with nothing on the site itself. Investors land, find a stale newsroom, and leave.
What mining and resources buyers actually look for
The buyer is rarely the person who will use your service. It is a procurement officer, a supply chain lead or a project engineer building a shortlist, and they are checking whether you are a credible risk.
That means capability before personality. Scope, commodities, regions worked, plant and equipment, workforce, safety performance, certifications and insurances. Named contacts by region. Evidence you have delivered comparable work.
A mining website that leads with a stock photo of a haul truck and the phrase 'industry leading' fails this check. One that puts capability, evidence and compliance in front of the buyer passes it.
The pages a mining website needs
Capability statement, as a real page and not only a PDF. Everything inside it becomes searchable and quotable.
Projects or operations, one page per significant project, with commodity, location, scope and dates. This is the page buyers verify you on and the page Google ranks for specialist terms.
Services or equipment, structured so each offering has its own page rather than a single list.
Safety, compliance and certifications, covering your systems, accreditations, insurances and induction requirements.
Corporate governance, for anyone with a board, a listing or institutional clients.
Careers, because site-based and FIFO recruitment is a real traffic driver and most competitors ignore it.
Contact by region, not one head office form. Buyers want the person covering their operation.
For ASX listed explorers and producers
Listed companies have a second audience: investors, analysts and the financial press. They need announcements, quarterly reports, corporate governance, board profiles, tenement maps and sustainability or ESG reporting, all current and all easy to find.
The common failure is an announcements page that is a link out to a share registry portal. It sends your most engaged visitors away from the site and hands the search visibility to someone else. Announcements should live on your domain, be indexable, and be structured so a search engine can read the date, title and content.
For mining services, equipment and industrial suppliers
Suppliers into the sector have a different problem. The work exists, but the site does not surface for the specialist terms buyers use, and the capability evidence that wins tenders is not on the page.
The fix is structural. One page per service or product category, written around the terms procurement actually searches. Regions served, stated plainly, because a Pilbara buyer and a Hunter Valley buyer are running different searches. Tender-ready documentation available without a phone call. Certifications visible.
Concept build
A mining and resources site we designed from scratch
Heavy industrial B2B. Capability statement on the page, project cards a buyer can verify, and a prequalification section built for procurement.
Greybox Mine Services is a fictional business we invented so we could design a complete mining and resources site end to end, without a client brief limiting it. It is a real, working site you can click through, not a mockup or a theme you can buy. Yours would be shaped around your trade, your suburbs and your customers.
What's included in every build
Every site starts with proper research. That shapes everything else.
Keyword research first
Before writing a word of copy we find what mining, resources and industrial suppliers actually search for locally and nationally. The site is built around those terms, not around what sounds good in a meeting.
Mobile-first build
Most enquiries for mining and resources come from a phone. Every site we build loads fast on mobile, looks clean at every screen size and makes contacting you as easy as one tap.
Copy that converts
We write the copy. Short, plain sentences that explain what you do, for whom, and what to do next. No filler, no buzzwords. Written for mining, resources and industrial suppliers clients, not search engines.
Google Business Profile
The website and the profile are built from the same keyword data. Your profile gets a proper description, services, posts and photo guidance so it surfaces in the local pack and on Maps.
Speed and technical basics
Correct meta titles and descriptions, structured data, sitemap and a build that passes Core Web Vitals. The foundations that make everything else work.
Ongoing support
You get a handover, documentation and the option to keep us on monthly for updates and Google Business Profile management. No lock-in. No retainer you don't need.
One operator, not an agency
Most web design agencies have a sales team, a project manager and a developer who you'll never speak to directly. You brief the sales person, the project manager translates it (partially), and something gets built that may or may not reflect what you asked for.
I do the research, write the copy, build the site and set up the Google Business Profile. One person, accountable for all of it. No handoffs, no miscommunication, no junior doing the work the senior sold.
I've spent 30 years in business, mostly in trade and distribution. I understand what mining and resources need from a website because I understand how businesses like yours actually work. That background shapes everything from the structure of the page to the words in the meta description.
More about Chris and how I workPackages and pricing
Three ways to work together. No lock-in. No hidden extras.
Refresh
From $1,950
Take an existing site and rework it: new copy, better structure, meta and schema fixed, Google Business Profile updated.
Rank-built
From $2,950
Research-led build from scratch. Keyword research, full copy, mobile-first design, schema, Google Business Profile setup.
Get Found monthly
From $199/mo
Ongoing Google Business Profile management, content, posts and reporting. Add to any package or as a standalone.
Common questions
- Do you build websites for ASX listed mining companies?
- Yes. A listed company site needs an announcements section that lives on your own domain and is indexable, plus corporate governance, board profiles, quarterly and annual reports and sustainability reporting. We structure all of that properly rather than linking out to a share registry portal.
- Do you work with mining services and equipment suppliers, or only miners?
- Both, and the supplier side is where most of the search demand sits. Suppliers into mining and resources usually have the experience but not the pages, so the site never surfaces for the specialist terms procurement is typing. We build a page per service or product category and make the capability evidence visible.
- Why does the capability statement need to be a page and not a PDF?
- A PDF cannot be searched, cannot be linked to section by section, and is close to invisible to Google and to AI search tools. Put the same content on a page and every capability, commodity and region inside it becomes something you can be found for. Keep the PDF as a download for procurement, but make the page the primary version.
- Can you handle regional targeting like the Pilbara, Hunter Valley or Bowen Basin?
- Yes, and it matters more in this sector than most. Buyers search by basin and region, not by capital city. We research the terms actually used for the regions you service and build the pages around them, rather than assuming a generic Australia wide page will do the job.
- How do you get a mining website found?
- Keyword research first, before any copy is written. Mining and resources search terms are specialist and low volume, which is an advantage, because there is far less competition for them than for general web terms. We find the exact phrases your buyers use, then build the page structure around them.
- What does a mining website cost?
- A refresh of an existing site starts from $1,950 and a research-led build from scratch starts from $2,950. Larger corporate or investor facing sites with multiple project pages and an announcements section are quoted after a scoping call, because the page count varies a lot. Ongoing Google Business Profile management is from $199 per month.
We also build for
Ready to get your mining and resources website working?
Start with a free look at your current site and Google Business Profile. No obligation, no sales call. Just a straight assessment of what's working and what isn't.
Also see: Website design services, Packages and pricing