AI that takes work off your desk, not AI for the sake of it.
Custom AI automation and workflow automation for Australian businesses. I look at how work actually moves through your business, find where time and margin are leaking, then build the automation that stops it. Scoped per business, quoted on application.
Start with the profit leak, not the tool
Nearly every AI pitch starts the same way: here is the tool, here is what it can do, here is what it costs. It is the wrong order. It leaves you buying capability and hoping a use for it turns up.
The useful question is narrower. Where in this business does the same work get done twice? Where does a job sit waiting on someone to type something in? Which decisions are made late because the numbers take a day to assemble? Those are the places AI pays, and they are different in every business.
So I look first and build second. If the answer turns out to be a process fix or a missing integration rather than AI, that is what I will tell you, and it will cost you less.
The other half of it is honesty about limits. AI is genuinely good at reading, drafting, sorting, summarising and moving information between places. It is not good at being left unsupervised on decisions with money attached. I build with that line in mind, which is why the workflows have human checks exactly where they need them and nowhere they do not.
Custom AI workflows, built around how you already work
These are patterns, not a product list. What gets built depends entirely on what the audit turns up.
Custom workflow automation
The repeated sequence that eats your week. An enquiry arrives, gets read, gets logged, gets answered, gets followed up. Built once, then it runs without you.
AI assistants that know your business
An assistant trained on your own pricing, documents and history, so the answers are yours rather than generic. Useful for staff who need an answer fast and customers who ask the same twelve questions.
Document and data handling
Invoices, purchase orders, timesheets, application forms, inspection reports. Read, checked, coded and filed automatically instead of retyped by someone who would rather be doing something else.
Systems that talk to each other
Most businesses already pay for the software they need. It just does not connect. Getting your quoting, accounting, job management and email working as one system usually beats buying anything new.
Reporting that writes itself
The numbers you check on a Monday, pulled together and sent to you without anyone building a spreadsheet. Job margins, stock movement, quote conversion, whatever you actually run the business on.
Small internal tools
The thing your business needs that no product sells. A pricing calculator, a job tracker, a portal a supplier can log into. Built small, built to fit, not a twelve month software project.
Four steps, and you can stop after the first
The audit stands on its own. Plenty of people take the document, act on it themselves, and never build anything with me. That is a fine outcome.
AI audit
Two to three weeks of looking at how work actually moves through your business, and where time and margin leak. You get a written document, not a slide deck, ranking what is worth automating and what is not.
Scope and fixed quote
We pick the one or two things with the clearest payback and I quote them properly. Fixed price, defined outcome, agreed before anything is built.
Build and test
Built in stages so you see it working early. Tested on your real data, with a human check on anything that would be expensive to get wrong.
Hand over, or keep me on
You own it, in your accounts, documented. Take it in-house or keep me maintaining and extending it. Your call, either way.
Quoted on application, and here is why
I could put a number on this page. It would be a made-up number. A workflow that reads supplier invoices for a two-person business and a set of connected workflows across a twenty-person operation are not the same job, and pretending otherwise helps nobody.
What you get instead is a fixed quote before any work starts, scoped from the audit, with the expected payback written down next to the price. If the payback does not clear the cost, I will say so rather than sell it to you.
What to expect
- AI audit Fixed fee, quoted up front. A written document you keep whether or not we build anything.
- Single workflow build Usually a few thousand dollars. Two to three weeks.
- Connected set of workflows Scoped in stages so you approve each one. Four to eight weeks.
- Ongoing support Optional monthly. Monitoring, fixes and extensions. No lock-in.
All prices exclude GST.
Where this work pays off
A good fit if
- The business is established and the same tasks come round every week
- Someone capable is spending hours on work a system should do
- You already pay for software that does not talk to anything else
- Growth is being held back by admin rather than by demand
- You want to know where AI fits before you commit to anything
Probably not yet if
- The business is brand new and nothing has settled into a routine
- What you actually need is more customers, in which case start with the website and Google profile
- Nobody internally has time to answer questions about how the work is done
- You want AI because it sounds like something you should have
If it is the second one, start at website design instead. That is the cheaper problem to fix.
Someone who has run a business, not just built software
Twenty five years running sales and marketing across wholesale, distribution, print, advertising and real estate. I have sat on the side of the desk where the invoices pile up and the reporting arrives too late to act on. That is the part most AI vendors are missing, and it is the part that decides whether an automation is worth building.
I also use this stuff every day rather than reading about it. The tooling behind my own business is automated end to end, which is how I know what holds up in practice and what only works in a demo.
And you deal with me. No account manager, no offshore build team, no handover to someone who was not in the first conversation.
Before you engage anyone for AI work
What an AI audit actually looks like
What is in the document, why it is structured that way, and what to expect when you commission one.
Read itHow to evaluate an AI vendor
Twelve questions to ask before you engage anyone, and what a problematic answer sounds like.
Read itFive places AI actually fits
Where the money usually leaks in an established Australian business, in the order I tend to find it.
Read itCommon questions about AI automation
What does AI automation actually mean in a small business?
It means handing a repeated task to software instead of a person. Quotes drafted from an email enquiry. Supplier invoices read and coded without anyone typing them in. A weekly report that builds itself. Customer questions answered from your own documents rather than a generic chatbot. The work still gets done, it just stops eating your week.
How much does AI automation cost?
Project pricing, quoted on application, because no two builds are the same. Small single-workflow jobs are usually a few thousand dollars. A connected set of workflows across a whole part of the business is more. You get a fixed quote before anything starts, and the AI audit tells us what is worth building in the first place, so you are not paying to find out.
Do I need to be technical, or already using AI?
No. Most clients are not using AI for anything beyond the occasional ChatGPT question. That is a fine starting point. I look at how the work moves through your business now, then build around it. You do not need to learn a new platform to get the benefit.
Is my business data safe?
Your data stays in systems you own and control, and I use business-grade tools with commercial terms rather than free consumer accounts. I will tell you plainly what goes where, what is retained, and what is not used for model training, before we build anything. If a workflow would put sensitive information somewhere you would not be comfortable with, I will say so.
What if AI is not the answer?
Then I will tell you. Plenty of problems that get pitched as AI problems are actually a process problem, a data problem, or a missing integration between two systems you already pay for. Fixing that is cheaper and more reliable. The audit exists to sort one from the other before you spend money.
Do I have to be a website client to work with you on this?
No. AI automation is a standalone engagement. Some clients come for a website and add automation later, some come only for the automation work. Both are fine.
How long does a build take?
A single workflow is usually two to three weeks from scope to running. A larger set of connected workflows runs four to eight weeks, built in stages so you see something working early rather than waiting for a big launch.
Who keeps it running afterwards?
You own everything I build, in your accounts. If you want it monitored and maintained, there is an ongoing support option. If you would rather run it yourself, I hand it over documented, and I will train whoever on your team is going to look after it.
Tell me what is eating your week
Call, text or send a message. If there is something worth automating, I will tell you what and roughly what it would take. If there is not, I will tell you that too.
Prefer to text? Send an SMS to 0450 785 436.