Small business SEO and GEO, measured in calls rather than rankings.

Mine starts at $890 a month + GST for a local business working one area, and $1,590 a month + GST for a competitive trade or a wider area. For comparison, the cheapest published package from an Australian SEO agency is around $1,250 a month and the typical small business retainer sits between $1,500 and $3,000. The reason I can sit under that is not that you get less. It is that there is no agency overhead and I use my own research tooling instead of paying for someone else's. If your trade or your area needs more than the plans cover, I will quote it properly rather than stretch a plan that does not fit.

Because at $400 a month, after the tools, you are buying about two hours of anyone's time. That is enough to send a report and not much else. There is a whole tier of Australian SEO priced at $299 to $499 a month and most of it is automated directory submissions and template content, which at best does nothing. I would rather tell you SEO is not worth it for your business than sell you two hours a month and let you conclude SEO does not work.

Technical fixes can show up in a few weeks. Ranking movement on anything competitive is three to six months, and I will not tell you otherwise to win the job. Local terms tied to your Google Business Profile usually move first, which is why that work comes early.

No, and anyone who does is either lying or targeting a phrase nobody searches for. What I can do is show you where you rank now, what the businesses above you are doing, and move you up that list. Google does not sell rankings and neither do I.

GEO is generative engine optimisation: the same job as SEO, aimed at AI answers rather than Google's blue links. More people are asking ChatGPT and Gemini for a recommendation instead of scrolling Google. Those answers name a handful of businesses. Either you are one of them or you are invisible, and unlike Google there is no page two to be found on. Every month I run the questions your customers would actually ask and record whether you get named. It is included in both plans rather than sold as an extra, because it costs me very little to run and it is the part most local competitors cannot do at all.

No. Australian agencies are quoting $2,000 to $4,000 a month for generative engine optimisation, and one publishes a package from $3,200 a month with a six month minimum. The honest position is that this is early. The techniques overlap heavily with ordinary good SEO, the volumes are still small, and nobody has a decade of evidence. So it is part of what you already pay for, not a separate line item with a premium attached to a buzzword.

ChatGPT and Gemini today, for Australian results. Not Perplexity, not Claude, not Copilot. I would rather name the two I genuinely monitor than list six and check one. When I add engines, existing clients get them at no extra cost.

Get Found and Get Found+ keep your Google Business Profile active and your reviews coming in. That covers a lot of ground for a local business and for many of them it is enough. SEO is the layer above it: the technical state of the site, the pages you do not have yet, the content that answers what people actually type, and the links pointing at you. If you are already on a Get Found plan, some of the groundwork is done and the quote reflects that.

Sometimes. A site that is slow, built on a page builder that fights back, or missing pages for half of what you sell will cap how far SEO can take you. I will look before I quote and say plainly which it is. If a refresh is the cheaper path to the same result, that is what I will recommend.

Yes, and outside Australia too. I am based in the Hawkesbury and work across Norwest and Western Sydney, but SEO does not need me in the room. Plenty of the work is for businesses in other states, and some of it is overseas. If your business depends on being found in a specific area, that area is what we target, wherever in the world it is.

It varies, and I would be suspicious of anyone who says otherwise. Early on it is heavily technical and structural. Later it shifts toward content, local signals and links. You get a monthly note in plain language saying what was done, what moved, and what is next. Not a forty page automated report nobody reads.

No. Month to month, cancel any time. SEO takes long enough that you should be free to leave if it is not working, otherwise the incentive sits in the wrong place.

I do. There is no offshore team and no account manager between you and the person making changes to your site. That is the reason the client list stays small.