Resources
Plain guides on getting found locally
Practical writing on website design, Google Business Profiles, and local search for trade and service businesses. No hype, no syndicated content.
- geo ai search how to
How to get your business found on ChatGPT
A practical checklist for Australian local businesses: what to fix, in what order, which parts you can do yourself, and how to check whether it worked.
Read - geo ai search
How AI decides which businesses to recommend
What happens between someone asking ChatGPT for a plumber and a name appearing in the answer, and the three places a local business can actually influence it.
Read - geo seo ai search
SEO vs GEO: what's the difference, and do you need both?
SEO gets you into a list of ten. GEO gets you named in a single AI answer. What actually changes, what stays the same, and how to tell which one your business is losing on.
Read - geo ai search
What is GEO? Generative engine optimisation in plain English
GEO means generative engine optimisation: making sure ChatGPT and Gemini can find your business and name it when someone asks. What it is, where the term came from, and what it isn't.
Read - pricing web design
How much does website design cost in Australia? 2026 prices
Real AUD website design prices for 2026: DIY builders, freelancers, studios and agencies compared, what drives the price, and what a fair package includes.
Read - audits process
What an AI audit actually looks like (with sample pages)
Most people have never seen an AI audit deliverable. Here's what's in the document, why it's structured the way it is, and what to expect when you commission one.
Read - framework wholesale
Five places AI fits an Australian wholesale or distribution business right now
A working list of where AI actually pays off in established Australian wholesale and distribution operations, in the order I usually find money. Not the order most agencies sell.
Read - buying checklist
How to evaluate an AI vendor: a checklist
A practical checklist for working out whether the AI agency, consultant, or vendor across the table from you is worth engaging. Twelve questions and what their answers should sound like.
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I'll look at your current website and Google profile and tell you what's missing and what I'd do.