About
About Chris Kent
30+ years in trade and wholesale, a graphic design degree, and two decades running marketing for real businesses. I build websites and manage Google profiles because I understand what local operators actually need.
I'm Chris. I run Dynamo Wheel from the Hawkesbury area of Sydney, near the Norwest and Bella Vista business hubs. I build websites and manage Google Business Profiles for local trade and service businesses across Australia, and increasingly for businesses overseas.
I grew up in trade. From 16 I worked in my father's motor parts business in the UK, a wholesale operation selling to the motor trade. Trade counter, order packing, learning what trade customers actually need from a supplier. That was the foundation.
I went to university for four years studying graphic design and kept working in the family business right through the degree, casually on weekends and during breaks. The trade counter never really left.
After graduating I went into the world of work properly. Advertising and creative agencies, print production, retail, real estate, and financial planning gave me useful breadth early on. Then the pull back to wholesale and distribution. Most of the last two decades has been in import, wholesale and distribution roles, first in the UK and then in Australia: marketing campaigns, brand work, dealer communications, web design, product copy, the full Adobe Creative Suite.
I'm originally from the UK, which still shows in how I write and how I think about service. I'm based in the Hawkesbury with my wife Sam (a nurse), our daughters Ellie and Jess, and our dog Jake.
I understand local business because I've spent 30 years as one of their suppliers. That's what I bring to building your site.
Why websites and Google profiles, and why local business
Most web designers build what looks good and hand it over. Most Google profile managers don't look at the keyword data behind the site. The two sides never talk to each other, so your website and your Google listing pull in different directions.
I came to this work from marketing. I know what a site needs to do to bring in calls because I've spent twenty years on the marketing side of real businesses, not just building websites in isolation. Keyword research, copy that converts, the connection between your Google profile and your site, these are marketing problems. The design and the build are the delivery mechanism.
The trade background matters for a different reason. I've spent 30 years as a supplier to local businesses and trade operators. I've been on trade shows talking to electricians, plumbers, mechanics, builders, and the people who supply them. I know how they think about spending money on their business, what they want to know before they trust someone, and what they find irritating about agencies. That shapes how I work and how I price.
One person who does the work themselves, charges fairly, and doesn't waste your time. That's the whole pitch.
Three years deep in AI, and still finding new uses for it
For the past three years I've been deep in AI: the models, the systems around them, and where they genuinely help a business rather than just sounding impressive. Not as a spectator. I use it every day, I've built with it, and I've watched plenty of ideas fail in practice, which is the part that teaches you the most.
What keeps me interested is how far it reaches into the unglamorous work. Marketing that used to take a week of someone's time. Admin that quietly eats a day out of every job. Workflows that were never worth automating with old tools because the cost of building them was higher than the cost of doing them by hand. That maths has changed, and it has changed in a way that suits small and mid-sized businesses more than large ones.
On the build side I implement AI agent workflows with n8n and with custom-built software when a job needs something off the shelf tools cannot do. Which of the two you get depends on the problem, not on what I feel like building.
Same principle as the websites: find where the money is actually leaking first, then build the smallest thing that stops it.
Where the background comes from
A non-exhaustive list of what's gone into the work over the last 30 years.
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Motor parts wholesaling
UK, from age 16. My father's business. Trade counter, order packing, motor trade customers. The foundation.
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Graphic design
Four-year degree, taken while still working in the family business on weekends and breaks.
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Advertising and creative agencies
Design, account management, production. Early career breadth.
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Print production
Commercial print, point-of-sale, large-format.
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Retail, real estate, financial planning
Useful breadth: lead handling, marketing, client communications.
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Import, wholesale and distribution
UK and Australia. The bulk of the last two decades. Marketing, campaigns, brand, web design, dealer communications, the full Adobe Creative Suite.
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AI systems and automation
The last three years. Agent workflows in n8n, custom-built software where the off the shelf tools fall short, and a lot of testing what actually holds up in a real business.
Working with businesses outside Australia
Most of my clients are Australian, and the site is written that way because that is who mostly finds it. But none of this work needs me in the room, and I take on clients overseas.
What that means in practice: calls run at a time that suits you rather than me, I am in Sydney so there is usually a few hours of overlap with Asia and an early morning or late evening for the US and UK, and everything else happens over shared previews and email. Keyword and competitor research is done for your market, not mine, because search behaviour and the businesses you are up against are different in every country.
If you found this from outside Australia, you are not in the wrong place. Send me your website address and I will take the same free look I would for anyone else.
How I work
No account managers. No offshore build team. No template factory. I research the keywords, design the site, write the copy, build it, and manage your Google profile myself. You deal with the same person from the first conversation to the monthly report.
Every job starts with keyword research. I find what your customers actually type into Google, then build your site and your Google profile to match it, off the same data. It's a simple idea but most web designers don't do it, and it's the difference between a site that ranks and a site that doesn't.
I'm plain-speaking and I won't try to upsell you on things you don't need. If your existing site just needs a refresh, I'll say so. If you need a rebuild from scratch, I'll tell you why. If your Google profile is actually fine, I'll tell you that too, even if it means less work for me.
If this sounds like the kind of person you want building your site...
Get a free look at your website and Google profile. I'll tell you what's missing and what I'd do. No obligation.